Tuesday, October 16, 2007

What To Write In A Sympathy Card For Relative

Vintage. Trend dekady.


(Afflecks Palace, Manchester, Beyond Retro, London)



the past few years, Poland has done an outstanding career word vintage. In order for this convinced, just look for the session widely read fashion magazines, count growing like mushrooms after a rain online vintage shops (including A & E Vintage Store , Vintage Shop and Store Babooshka) and study the growing incidence of the word in Allegro product description (another thing that most descriptions are unauthorized use of completely new products or used items from a few seasons-but this is only an indication of how powerful marketing tool has become the word.) Wearing vintage has simply become fashionable, but the same phenomenon apparently escapes the periodic examination in terms of trend. All the coating struggle for individuality and uniqueness, which has grown around it. Is this shell is not a mere fiction and post-rationalization for yielding to fashion?

wearing clothes from the so-called. the other hand is not a new phenomenon, but once it concerned mainly the lower classes of society, caused by ordinary and not need some great nostalgia. Subcultures of the twentieth century gave a new dimension to this phenomenon, using a second-hand clothes to create the style counterculture group. But when
popular top models of the 90s began to parade in halkach and vintage leather jackets, it has become clear that alternative trends in concept born on the streets slowly became part of the broad mainstream. For a symbolic culmination of this process can be opened by Top Shop, Urban Outfitters and boutiques offering vintage clothing and accessories. Location

so great popularity of vintage? Firstly, this trend offers a fairly easy to acquire individuality, so important for escaping from the mass nature of the consumer. Buying vintage is therefore chase for uniqueness, a subtle revolt against mass production and a way to present to the world his "me." Secondly - price. In the days when "style is the new fashion", or having your own, unique style has simply become a trendy, vintage is a cheaper alternative to designer boutiques and tailoring. One can even argue that the craze for vintage item is part of a broader social phenomenon - the democratization of fashion. Hailed as the absolute peak of flavor and fantasy wear vintage because both the biggest stars and mere mortals. Of course, there remains the motivation associated with nostalgia for past and the belief that clothes from past years are simply better - in terms of quality and aesthetics.

paradox is that - as he writes in Ruby Warrington article which caused quite a stir on the internet - vintage has become a victim of its own success: Today

every other shop on Brick Lane in east London is stuffed shirts szablonowymi cowboy and printed dresses. Rokit, which started out as a unique store with vintage, is now the truest mains adapter, with four branches in London. Instead of adding original, vintage has become the basis of each garment regulars Oxford Street. When the network stores like Top Shop or Urban Outfitters advantage of market conditions, and open their own boutiques with vintage, it was only a matter of time until demand outstripped supply and prices went up.

It seems that the increasing commercialization of vintage rotates slowly in the fiction of the reasons why it became popular. What we are offered today under the tag of vintage is at best an illusion of individuality. We can expect that prices will continue to be climbed up, especially that the word "vintage has become a strong marketing tool to increase product value.

basic question naturally future vintage. Is it a periodic trend, which will leave for the past recognized by the fashionistas? Or will be with us forever, as an alternative source of clothing and inspiration? One of the main rules coolhuntingu says that the discovery and commercialization of what is cool to influential groups of innovators, killing the same coolness of this thing. When an item is overly exploited, is already in each session of the closet and fashion, innovators have come up with something new. How Warrington writes:

Because when Victoria Beckham starts shopping in Oxfam, you know that we are dealing with the outdated trend.


---------------------------------------------- --------------------------------------------------


Within the last few years, the word vintage has become increasingly popular Among the Poles. That you can see by looking at photo shoots in popular magazines, counting the ever-Increasing number of online vintage stores (eg
A & E Vintage Store , Vintage Shop or Babooshka Store ) or observing how popular the use of the tag vintage has become on Allegro (polish eBay). Wearing vintage has simply become fashionable, but the phenomenon itself falls outside the definition of a seasonal trend - all due to the ideology of individuality and uniqueness that lies behind it. But isn't this ideology a fiction and a post-rationalization for following fashion?

Wearing second hand clothing is not a new phenomenon but in the past it has mostly been the case for the lower classes of society driven by sheer necessity rather than grand nostalgia. Later, 20th-century subcultures added another dimension to second hand clothing by using it to create their unique looks. Trends that were born on the streets then influenced designers in a bottom-up way. You could tell that what once used to be counterculture was slowly becoming mainstream when 1990s fashion-savvy models started sporting vintage slips. The process has accelerated within the last decade with chain stores like Top Shop launching instore vintage boutiques and every fashion magazine using vintage garments in their photoshoots. And that's how what was primarily an alternative to fashion got swallowed by the fashion industry.


Now let's take a look at why vintage became popular in the first place. First of all, it offers individualility that is relatively easy to attain. All it takes is digging through piles of old clothes and using one's creative juices to pull off an outfit. Shopping vintage is therefore a search for uniqueness, a subtle revolt against mass-production and a way to reveal one's self. Secondly, it's cheap. In an era when style is the new fashion (that is, having one's own, unique style is considered fashionable) vintage stores are a cheaper alternative to buying designer stuff. Also, the recent vintage craze works well with a larger trend - the democratization of fashion. Vintage, which has been proclaimed the absolute height of style, is now worn by both celebrities and mere mortals. Then, last but not least, there is of course nostalgia for the past and a belief that clothes used to be better in the old days, both in terms of quality and aesthetics.

The problem is - as Ruby Warrington writes in an article that has caused quite a fuss on the internet - that vintage has become a victim of its own success:

These days, every other shop on Brick Lane in East London is stuffed with Identikit cowboy shirts and print dresses. Rokit, which started out as a one-off vintage shop, is now a high-street store in its own right, with four London branches. Yet, far from looking original, vintage is now a wardrobe staple of every Oxford Street wannabe. When high-street stores such as Topshop, Miss Selfridge and Urban Outfitters jumped on the bandwagon by launching instore vintage boutiques, it was only a matter of time before demand outstripped supply and prices soared.

It seems that with its growing popularity, the very reasons for vintage becoming a global hit have pretty much turned into fiction. What we're now offered under the tag 'vintage' is at its best an illusion of individuality. We can also expect that the prices will continue to rise, especially since the word 'vintage' became a powerful marketing tool to increase the value of products.


The question is, of course, what is the future of vintage? Is it a seasonal trend that will fade away deemed 'uncool' by the fashionistas or will it stay for good as yet another source of clothes and inspirations? One of the main rules of coolhunting says that discovering what's cool and thus making it mainstream causes cool to move on. Once something hits the highstreet, the innovators have to come up with something new. As Warrington puts it :

After all, when Victoria Beckham starts shopping in Oxfam, you know this is one trend that has had its day.

What To Write In A Sympathy Card For Relative

Vintage. Trend dekady.


(Afflecks Palace, Manchester, Beyond Retro, London)



the past few years, Poland has done an outstanding career word vintage. In order for this convinced, just look for the session widely read fashion magazines, count growing like mushrooms after a rain online vintage shops (including A & E Vintage Store , Vintage Shop and Store Babooshka) and study the growing incidence of the word in Allegro product description (another thing that most descriptions are unauthorized use of completely new products or used items from a few seasons-but this is only an indication of how powerful marketing tool has become the word.) Wearing vintage has simply become fashionable, but the same phenomenon apparently escapes the periodic examination in terms of trend. All the coating struggle for individuality and uniqueness, which has grown around it. Is this shell is not a mere fiction and post-rationalization for yielding to fashion?

wearing clothes from the so-called. the other hand is not a new phenomenon, but once it concerned mainly the lower classes of society, caused by ordinary and not need some great nostalgia. Subcultures of the twentieth century gave a new dimension to this phenomenon, using a second-hand clothes to create the style counterculture group. But when
popular top models of the 90s began to parade in halkach and vintage leather jackets, it has become clear that alternative trends in concept born on the streets slowly became part of the broad mainstream. For a symbolic culmination of this process can be opened by Top Shop, Urban Outfitters and boutiques offering vintage clothing and accessories. Location

so great popularity of vintage? Firstly, this trend offers a fairly easy to acquire individuality, so important for escaping from the mass nature of the consumer. Buying vintage is therefore chase for uniqueness, a subtle revolt against mass production and a way to present to the world his "me." Secondly - price. In the days when "style is the new fashion", or having your own, unique style has simply become a trendy, vintage is a cheaper alternative to designer boutiques and tailoring. One can even argue that the craze for vintage item is part of a broader social phenomenon - the democratization of fashion. Hailed as the absolute peak of flavor and fantasy wear vintage because both the biggest stars and mere mortals. Of course, there remains the motivation associated with nostalgia for past and the belief that clothes from past years are simply better - in terms of quality and aesthetics.

paradox is that - as he writes in Ruby Warrington article which caused quite a stir on the internet - vintage has become a victim of its own success: Today

every other shop on Brick Lane in east London is stuffed shirts szablonowymi cowboy and printed dresses. Rokit, which started out as a unique store with vintage, is now the truest mains adapter, with four branches in London. Instead of adding original, vintage has become the basis of each garment regulars Oxford Street. When the network stores like Top Shop or Urban Outfitters advantage of market conditions, and open their own boutiques with vintage, it was only a matter of time until demand outstripped supply and prices went up.

It seems that the increasing commercialization of vintage rotates slowly in the fiction of the reasons why it became popular. What we are offered today under the tag of vintage is at best an illusion of individuality. We can expect that prices will continue to be climbed up, especially that the word "vintage has become a strong marketing tool to increase product value.

basic question naturally future vintage. Is it a periodic trend, which will leave for the past recognized by the fashionistas? Or will be with us forever, as an alternative source of clothing and inspiration? One of the main rules coolhuntingu says that the discovery and commercialization of what is cool to influential groups of innovators, killing the same coolness of this thing. When an item is overly exploited, is already in each session of the closet and fashion, innovators have come up with something new. How Warrington writes:

Because when Victoria Beckham starts shopping in Oxfam, you know that we are dealing with the outdated trend.


---------------------------------------------- --------------------------------------------------


Within the last few years, the word vintage has become increasingly popular Among the Poles. That you can see by looking at photo shoots in popular magazines, counting the ever-Increasing number of online vintage stores (eg
A & E Vintage Store , Vintage Shop or Babooshka Store ) or observing how popular the use of the tag vintage has become on Allegro (polish eBay). Wearing vintage has simply become fashionable, but the phenomenon itself falls outside the definition of a seasonal trend - all due to the ideology of individuality and uniqueness that lies behind it. But isn't this ideology a fiction and a post-rationalization for following fashion?

Wearing second hand clothing is not a new phenomenon but in the past it has mostly been the case for the lower classes of society driven by sheer necessity rather than grand nostalgia. Later, 20th-century subcultures added another dimension to second hand clothing by using it to create their unique looks. Trends that were born on the streets then influenced designers in a bottom-up way. You could tell that what once used to be counterculture was slowly becoming mainstream when 1990s fashion-savvy models started sporting vintage slips. The process has accelerated within the last decade with chain stores like Top Shop launching instore vintage boutiques and every fashion magazine using vintage garments in their photoshoots. And that's how what was primarily an alternative to fashion got swallowed by the fashion industry.


Now let's take a look at why vintage became popular in the first place. First of all, it offers individualility that is relatively easy to attain. All it takes is digging through piles of old clothes and using one's creative juices to pull off an outfit. Shopping vintage is therefore a search for uniqueness, a subtle revolt against mass-production and a way to reveal one's self. Secondly, it's cheap. In an era when style is the new fashion (that is, having one's own, unique style is considered fashionable) vintage stores are a cheaper alternative to buying designer stuff. Also, the recent vintage craze works well with a larger trend - the democratization of fashion. Vintage, which has been proclaimed the absolute height of style, is now worn by both celebrities and mere mortals. Then, last but not least, there is of course nostalgia for the past and a belief that clothes used to be better in the old days, both in terms of quality and aesthetics.

The problem is - as Ruby Warrington writes in an article that has caused quite a fuss on the internet - that vintage has become a victim of its own success:

These days, every other shop on Brick Lane in East London is stuffed with Identikit cowboy shirts and print dresses. Rokit, which started out as a one-off vintage shop, is now a high-street store in its own right, with four London branches. Yet, far from looking original, vintage is now a wardrobe staple of every Oxford Street wannabe. When high-street stores such as Topshop, Miss Selfridge and Urban Outfitters jumped on the bandwagon by launching instore vintage boutiques, it was only a matter of time before demand outstripped supply and prices soared.

It seems that with its growing popularity, the very reasons for vintage becoming a global hit have pretty much turned into fiction. What we're now offered under the tag 'vintage' is at its best an illusion of individuality. We can also expect that the prices will continue to rise, especially since the word 'vintage' became a powerful marketing tool to increase the value of products.


The question is, of course, what is the future of vintage? Is it a seasonal trend that will fade away deemed 'uncool' by the fashionistas or will it stay for good as yet another source of clothes and inspirations? One of the main rules of coolhunting says that discovering what's cool and thus making it mainstream causes cool to move on. Once something hits the highstreet, the innovators have to come up with something new. As Warrington puts it :

After all, when Victoria Beckham starts shopping in Oxfam, you know this is one trend that has had its day.

What To Write In A Sympathy Card For Relative

Vintage. Trend dekady.


(Afflecks Palace, Manchester, Beyond Retro, London)



the past few years, Poland has done an outstanding career word vintage. In order for this convinced, just look for the session widely read fashion magazines, count growing like mushrooms after a rain online vintage shops (including A & E Vintage Store , Vintage Shop and Store Babooshka) and study the growing incidence of the word in Allegro product description (another thing that most descriptions are unauthorized use of completely new products or used items from a few seasons-but this is only an indication of how powerful marketing tool has become the word.) Wearing vintage has simply become fashionable, but the same phenomenon apparently escapes the periodic examination in terms of trend. All the coating struggle for individuality and uniqueness, which has grown around it. Is this shell is not a mere fiction and post-rationalization for yielding to fashion?

wearing clothes from the so-called. the other hand is not a new phenomenon, but once it concerned mainly the lower classes of society, caused by ordinary and not need some great nostalgia. Subcultures of the twentieth century gave a new dimension to this phenomenon, using a second-hand clothes to create the style counterculture group. But when
popular top models of the 90s began to parade in halkach and vintage leather jackets, it has become clear that alternative trends in concept born on the streets slowly became part of the broad mainstream. For a symbolic culmination of this process can be opened by Top Shop, Urban Outfitters and boutiques offering vintage clothing and accessories. Location

so great popularity of vintage? Firstly, this trend offers a fairly easy to acquire individuality, so important for escaping from the mass nature of the consumer. Buying vintage is therefore chase for uniqueness, a subtle revolt against mass production and a way to present to the world his "me." Secondly - price. In the days when "style is the new fashion", or having your own, unique style has simply become a trendy, vintage is a cheaper alternative to designer boutiques and tailoring. One can even argue that the craze for vintage item is part of a broader social phenomenon - the democratization of fashion. Hailed as the absolute peak of flavor and fantasy wear vintage because both the biggest stars and mere mortals. Of course, there remains the motivation associated with nostalgia for past and the belief that clothes from past years are simply better - in terms of quality and aesthetics.

paradox is that - as he writes in Ruby Warrington article which caused quite a stir on the internet - vintage has become a victim of its own success: Today

every other shop on Brick Lane in east London is stuffed shirts szablonowymi cowboy and printed dresses. Rokit, which started out as a unique store with vintage, is now the truest mains adapter, with four branches in London. Instead of adding original, vintage has become the basis of each garment regulars Oxford Street. When the network stores like Top Shop or Urban Outfitters advantage of market conditions, and open their own boutiques with vintage, it was only a matter of time until demand outstripped supply and prices went up.

It seems that the increasing commercialization of vintage rotates slowly in the fiction of the reasons why it became popular. What we are offered today under the tag of vintage is at best an illusion of individuality. We can expect that prices will continue to be climbed up, especially that the word "vintage has become a strong marketing tool to increase product value.

basic question naturally future vintage. Is it a periodic trend, which will leave for the past recognized by the fashionistas? Or will be with us forever, as an alternative source of clothing and inspiration? One of the main rules coolhuntingu says that the discovery and commercialization of what is cool to influential groups of innovators, killing the same coolness of this thing. When an item is overly exploited, is already in each session of the closet and fashion, innovators have come up with something new. How Warrington writes:

Because when Victoria Beckham starts shopping in Oxfam, you know that we are dealing with the outdated trend.


---------------------------------------------- --------------------------------------------------


Within the last few years, the word vintage has become increasingly popular Among the Poles. That you can see by looking at photo shoots in popular magazines, counting the ever-Increasing number of online vintage stores (eg
A & E Vintage Store , Vintage Shop or Babooshka Store ) or observing how popular the use of the tag vintage has become on Allegro (polish eBay). Wearing vintage has simply become fashionable, but the phenomenon itself falls outside the definition of a seasonal trend - all due to the ideology of individuality and uniqueness that lies behind it. But isn't this ideology a fiction and a post-rationalization for following fashion?

Wearing second hand clothing is not a new phenomenon but in the past it has mostly been the case for the lower classes of society driven by sheer necessity rather than grand nostalgia. Later, 20th-century subcultures added another dimension to second hand clothing by using it to create their unique looks. Trends that were born on the streets then influenced designers in a bottom-up way. You could tell that what once used to be counterculture was slowly becoming mainstream when 1990s fashion-savvy models started sporting vintage slips. The process has accelerated within the last decade with chain stores like Top Shop launching instore vintage boutiques and every fashion magazine using vintage garments in their photoshoots. And that's how what was primarily an alternative to fashion got swallowed by the fashion industry.


Now let's take a look at why vintage became popular in the first place. First of all, it offers individualility that is relatively easy to attain. All it takes is digging through piles of old clothes and using one's creative juices to pull off an outfit. Shopping vintage is therefore a search for uniqueness, a subtle revolt against mass-production and a way to reveal one's self. Secondly, it's cheap. In an era when style is the new fashion (that is, having one's own, unique style is considered fashionable) vintage stores are a cheaper alternative to buying designer stuff. Also, the recent vintage craze works well with a larger trend - the democratization of fashion. Vintage, which has been proclaimed the absolute height of style, is now worn by both celebrities and mere mortals. Then, last but not least, there is of course nostalgia for the past and a belief that clothes used to be better in the old days, both in terms of quality and aesthetics.

The problem is - as Ruby Warrington writes in an article that has caused quite a fuss on the internet - that vintage has become a victim of its own success:

These days, every other shop on Brick Lane in East London is stuffed with Identikit cowboy shirts and print dresses. Rokit, which started out as a one-off vintage shop, is now a high-street store in its own right, with four London branches. Yet, far from looking original, vintage is now a wardrobe staple of every Oxford Street wannabe. When high-street stores such as Topshop, Miss Selfridge and Urban Outfitters jumped on the bandwagon by launching instore vintage boutiques, it was only a matter of time before demand outstripped supply and prices soared.

It seems that with its growing popularity, the very reasons for vintage becoming a global hit have pretty much turned into fiction. What we're now offered under the tag 'vintage' is at its best an illusion of individuality. We can also expect that the prices will continue to rise, especially since the word 'vintage' became a powerful marketing tool to increase the value of products.


The question is, of course, what is the future of vintage? Is it a seasonal trend that will fade away deemed 'uncool' by the fashionistas or will it stay for good as yet another source of clothes and inspirations? One of the main rules of coolhunting says that discovering what's cool and thus making it mainstream causes cool to move on. Once something hits the highstreet, the innovators have to come up with something new. As Warrington puts it :

After all, when Victoria Beckham starts shopping in Oxfam, you know this is one trend that has had its day.

What To Write In A Sympathy Card For Relative

Vintage. Trend dekady.


(Afflecks Palace, Manchester, Beyond Retro, London)



the past few years, Poland has done an outstanding career word vintage. In order for this convinced, just look for the session widely read fashion magazines, count growing like mushrooms after a rain online vintage shops (including A & E Vintage Store , Vintage Shop and Store Babooshka) and study the growing incidence of the word in Allegro product description (another thing that most descriptions are unauthorized use of completely new products or used items from a few seasons-but this is only an indication of how powerful marketing tool has become the word.) Wearing vintage has simply become fashionable, but the same phenomenon apparently escapes the periodic examination in terms of trend. All the coating struggle for individuality and uniqueness, which has grown around it. Is this shell is not a mere fiction and post-rationalization for yielding to fashion?

wearing clothes from the so-called. the other hand is not a new phenomenon, but once it concerned mainly the lower classes of society, caused by ordinary and not need some great nostalgia. Subcultures of the twentieth century gave a new dimension to this phenomenon, using a second-hand clothes to create the style counterculture group. But when
popular top models of the 90s began to parade in halkach and vintage leather jackets, it has become clear that alternative trends in concept born on the streets slowly became part of the broad mainstream. For a symbolic culmination of this process can be opened by Top Shop, Urban Outfitters and boutiques offering vintage clothing and accessories. Location

so great popularity of vintage? Firstly, this trend offers a fairly easy to acquire individuality, so important for escaping from the mass nature of the consumer. Buying vintage is therefore chase for uniqueness, a subtle revolt against mass production and a way to present to the world his "me." Secondly - price. In the days when "style is the new fashion", or having your own, unique style has simply become a trendy, vintage is a cheaper alternative to designer boutiques and tailoring. One can even argue that the craze for vintage item is part of a broader social phenomenon - the democratization of fashion. Hailed as the absolute peak of flavor and fantasy wear vintage because both the biggest stars and mere mortals. Of course, there remains the motivation associated with nostalgia for past and the belief that clothes from past years are simply better - in terms of quality and aesthetics.

paradox is that - as he writes in Ruby Warrington article which caused quite a stir on the internet - vintage has become a victim of its own success: Today

every other shop on Brick Lane in east London is stuffed shirts szablonowymi cowboy and printed dresses. Rokit, which started out as a unique store with vintage, is now the truest mains adapter, with four branches in London. Instead of adding original, vintage has become the basis of each garment regulars Oxford Street. When the network stores like Top Shop or Urban Outfitters advantage of market conditions, and open their own boutiques with vintage, it was only a matter of time until demand outstripped supply and prices went up.

It seems that the increasing commercialization of vintage rotates slowly in the fiction of the reasons why it became popular. What we are offered today under the tag of vintage is at best an illusion of individuality. We can expect that prices will continue to be climbed up, especially that the word "vintage has become a strong marketing tool to increase product value.

basic question naturally future vintage. Is it a periodic trend, which will leave for the past recognized by the fashionistas? Or will be with us forever, as an alternative source of clothing and inspiration? One of the main rules coolhuntingu says that the discovery and commercialization of what is cool to influential groups of innovators, killing the same coolness of this thing. When an item is overly exploited, is already in each session of the closet and fashion, innovators have come up with something new. How Warrington writes:

Because when Victoria Beckham starts shopping in Oxfam, you know that we are dealing with the outdated trend.


---------------------------------------------- --------------------------------------------------


Within the last few years, the word vintage has become increasingly popular Among the Poles. That you can see by looking at photo shoots in popular magazines, counting the ever-Increasing number of online vintage stores (eg
A & E Vintage Store , Vintage Shop or Babooshka Store ) or observing how popular the use of the tag vintage has become on Allegro (polish eBay). Wearing vintage has simply become fashionable, but the phenomenon itself falls outside the definition of a seasonal trend - all due to the ideology of individuality and uniqueness that lies behind it. But isn't this ideology a fiction and a post-rationalization for following fashion?

Wearing second hand clothing is not a new phenomenon but in the past it has mostly been the case for the lower classes of society driven by sheer necessity rather than grand nostalgia. Later, 20th-century subcultures added another dimension to second hand clothing by using it to create their unique looks. Trends that were born on the streets then influenced designers in a bottom-up way. You could tell that what once used to be counterculture was slowly becoming mainstream when 1990s fashion-savvy models started sporting vintage slips. The process has accelerated within the last decade with chain stores like Top Shop launching instore vintage boutiques and every fashion magazine using vintage garments in their photoshoots. And that's how what was primarily an alternative to fashion got swallowed by the fashion industry.


Now let's take a look at why vintage became popular in the first place. First of all, it offers individualility that is relatively easy to attain. All it takes is digging through piles of old clothes and using one's creative juices to pull off an outfit. Shopping vintage is therefore a search for uniqueness, a subtle revolt against mass-production and a way to reveal one's self. Secondly, it's cheap. In an era when style is the new fashion (that is, having one's own, unique style is considered fashionable) vintage stores are a cheaper alternative to buying designer stuff. Also, the recent vintage craze works well with a larger trend - the democratization of fashion. Vintage, which has been proclaimed the absolute height of style, is now worn by both celebrities and mere mortals. Then, last but not least, there is of course nostalgia for the past and a belief that clothes used to be better in the old days, both in terms of quality and aesthetics.

The problem is - as Ruby Warrington writes in an article that has caused quite a fuss on the internet - that vintage has become a victim of its own success:

These days, every other shop on Brick Lane in East London is stuffed with Identikit cowboy shirts and print dresses. Rokit, which started out as a one-off vintage shop, is now a high-street store in its own right, with four London branches. Yet, far from looking original, vintage is now a wardrobe staple of every Oxford Street wannabe. When high-street stores such as Topshop, Miss Selfridge and Urban Outfitters jumped on the bandwagon by launching instore vintage boutiques, it was only a matter of time before demand outstripped supply and prices soared.

It seems that with its growing popularity, the very reasons for vintage becoming a global hit have pretty much turned into fiction. What we're now offered under the tag 'vintage' is at its best an illusion of individuality. We can also expect that the prices will continue to rise, especially since the word 'vintage' became a powerful marketing tool to increase the value of products.


The question is, of course, what is the future of vintage? Is it a seasonal trend that will fade away deemed 'uncool' by the fashionistas or will it stay for good as yet another source of clothes and inspirations? One of the main rules of coolhunting says that discovering what's cool and thus making it mainstream causes cool to move on. Once something hits the highstreet, the innovators have to come up with something new. As Warrington puts it :

After all, when Victoria Beckham starts shopping in Oxfam, you know this is one trend that has had its day.

What To Write In A Sympathy Card For Relative

Vintage. Trend dekady.


(Afflecks Palace, Manchester, Beyond Retro, London)



the past few years, Poland has done an outstanding career word vintage. In order for this convinced, just look for the session widely read fashion magazines, count growing like mushrooms after a rain online vintage shops (including A & E Vintage Store , Vintage Shop and Store Babooshka) and study the growing incidence of the word in Allegro product description (another thing that most descriptions are unauthorized use of completely new products or used items from a few seasons-but this is only an indication of how powerful marketing tool has become the word.) Wearing vintage has simply become fashionable, but the same phenomenon apparently escapes the periodic examination in terms of trend. All the coating struggle for individuality and uniqueness, which has grown around it. Is this shell is not a mere fiction and post-rationalization for yielding to fashion?

wearing clothes from the so-called. the other hand is not a new phenomenon, but once it concerned mainly the lower classes of society, caused by ordinary and not need some great nostalgia. Subcultures of the twentieth century gave a new dimension to this phenomenon, using a second-hand clothes to create the style counterculture group. But when
popular top models of the 90s began to parade in halkach and vintage leather jackets, it has become clear that alternative trends in concept born on the streets slowly became part of the broad mainstream. For a symbolic culmination of this process can be opened by Top Shop, Urban Outfitters and boutiques offering vintage clothing and accessories. Location

so great popularity of vintage? Firstly, this trend offers a fairly easy to acquire individuality, so important for escaping from the mass nature of the consumer. Buying vintage is therefore chase for uniqueness, a subtle revolt against mass production and a way to present to the world his "me." Secondly - price. In the days when "style is the new fashion", or having your own, unique style has simply become a trendy, vintage is a cheaper alternative to designer boutiques and tailoring. One can even argue that the craze for vintage item is part of a broader social phenomenon - the democratization of fashion. Hailed as the absolute peak of flavor and fantasy wear vintage because both the biggest stars and mere mortals. Of course, there remains the motivation associated with nostalgia for past and the belief that clothes from past years are simply better - in terms of quality and aesthetics.

paradox is that - as he writes in Ruby Warrington article which caused quite a stir on the internet - vintage has become a victim of its own success: Today

every other shop on Brick Lane in east London is stuffed shirts szablonowymi cowboy and printed dresses. Rokit, which started out as a unique store with vintage, is now the truest mains adapter, with four branches in London. Instead of adding original, vintage has become the basis of each garment regulars Oxford Street. When the network stores like Top Shop or Urban Outfitters advantage of market conditions, and open their own boutiques with vintage, it was only a matter of time until demand outstripped supply and prices went up.

It seems that the increasing commercialization of vintage rotates slowly in the fiction of the reasons why it became popular. What we are offered today under the tag of vintage is at best an illusion of individuality. We can expect that prices will continue to be climbed up, especially that the word "vintage has become a strong marketing tool to increase product value.

basic question naturally future vintage. Is it a periodic trend, which will leave for the past recognized by the fashionistas? Or will be with us forever, as an alternative source of clothing and inspiration? One of the main rules coolhuntingu says that the discovery and commercialization of what is cool to influential groups of innovators, killing the same coolness of this thing. When an item is overly exploited, is already in each session of the closet and fashion, innovators have come up with something new. How Warrington writes:

Because when Victoria Beckham starts shopping in Oxfam, you know that we are dealing with the outdated trend.


---------------------------------------------- --------------------------------------------------


Within the last few years, the word vintage has become increasingly popular Among the Poles. That you can see by looking at photo shoots in popular magazines, counting the ever-Increasing number of online vintage stores (eg
A & E Vintage Store , Vintage Shop or Babooshka Store ) or observing how popular the use of the tag vintage has become on Allegro (polish eBay). Wearing vintage has simply become fashionable, but the phenomenon itself falls outside the definition of a seasonal trend - all due to the ideology of individuality and uniqueness that lies behind it. But isn't this ideology a fiction and a post-rationalization for following fashion?

Wearing second hand clothing is not a new phenomenon but in the past it has mostly been the case for the lower classes of society driven by sheer necessity rather than grand nostalgia. Later, 20th-century subcultures added another dimension to second hand clothing by using it to create their unique looks. Trends that were born on the streets then influenced designers in a bottom-up way. You could tell that what once used to be counterculture was slowly becoming mainstream when 1990s fashion-savvy models started sporting vintage slips. The process has accelerated within the last decade with chain stores like Top Shop launching instore vintage boutiques and every fashion magazine using vintage garments in their photoshoots. And that's how what was primarily an alternative to fashion got swallowed by the fashion industry.


Now let's take a look at why vintage became popular in the first place. First of all, it offers individualility that is relatively easy to attain. All it takes is digging through piles of old clothes and using one's creative juices to pull off an outfit. Shopping vintage is therefore a search for uniqueness, a subtle revolt against mass-production and a way to reveal one's self. Secondly, it's cheap. In an era when style is the new fashion (that is, having one's own, unique style is considered fashionable) vintage stores are a cheaper alternative to buying designer stuff. Also, the recent vintage craze works well with a larger trend - the democratization of fashion. Vintage, which has been proclaimed the absolute height of style, is now worn by both celebrities and mere mortals. Then, last but not least, there is of course nostalgia for the past and a belief that clothes used to be better in the old days, both in terms of quality and aesthetics.

The problem is - as Ruby Warrington writes in an article that has caused quite a fuss on the internet - that vintage has become a victim of its own success:

These days, every other shop on Brick Lane in East London is stuffed with Identikit cowboy shirts and print dresses. Rokit, which started out as a one-off vintage shop, is now a high-street store in its own right, with four London branches. Yet, far from looking original, vintage is now a wardrobe staple of every Oxford Street wannabe. When high-street stores such as Topshop, Miss Selfridge and Urban Outfitters jumped on the bandwagon by launching instore vintage boutiques, it was only a matter of time before demand outstripped supply and prices soared.

It seems that with its growing popularity, the very reasons for vintage becoming a global hit have pretty much turned into fiction. What we're now offered under the tag 'vintage' is at its best an illusion of individuality. We can also expect that the prices will continue to rise, especially since the word 'vintage' became a powerful marketing tool to increase the value of products.


The question is, of course, what is the future of vintage? Is it a seasonal trend that will fade away deemed 'uncool' by the fashionistas or will it stay for good as yet another source of clothes and inspirations? One of the main rules of coolhunting says that discovering what's cool and thus making it mainstream causes cool to move on. Once something hits the highstreet, the innovators have to come up with something new. As Warrington puts it :

After all, when Victoria Beckham starts shopping in Oxfam, you know this is one trend that has had its day.

What To Write In A Sympathy Card For Relative

Vintage. Trend dekady.


(Afflecks Palace, Manchester, Beyond Retro, London)



the past few years, Poland has done an outstanding career word vintage. In order for this convinced, just look for the session widely read fashion magazines, count growing like mushrooms after a rain online vintage shops (including A & E Vintage Store , Vintage Shop and Store Babooshka) and study the growing incidence of the word in Allegro product description (another thing that most descriptions are unauthorized use of completely new products or used items from a few seasons-but this is only an indication of how powerful marketing tool has become the word.) Wearing vintage has simply become fashionable, but the same phenomenon apparently escapes the periodic examination in terms of trend. All the coating struggle for individuality and uniqueness, which has grown around it. Is this shell is not a mere fiction and post-rationalization for yielding to fashion?

wearing clothes from the so-called. the other hand is not a new phenomenon, but once it concerned mainly the lower classes of society, caused by ordinary and not need some great nostalgia. Subcultures of the twentieth century gave a new dimension to this phenomenon, using a second-hand clothes to create the style counterculture group. But when
popular top models of the 90s began to parade in halkach and vintage leather jackets, it has become clear that alternative trends in concept born on the streets slowly became part of the broad mainstream. For a symbolic culmination of this process can be opened by Top Shop, Urban Outfitters and boutiques offering vintage clothing and accessories. Location

so great popularity of vintage? Firstly, this trend offers a fairly easy to acquire individuality, so important for escaping from the mass nature of the consumer. Buying vintage is therefore chase for uniqueness, a subtle revolt against mass production and a way to present to the world his "me." Secondly - price. In the days when "style is the new fashion", or having your own, unique style has simply become a trendy, vintage is a cheaper alternative to designer boutiques and tailoring. One can even argue that the craze for vintage item is part of a broader social phenomenon - the democratization of fashion. Hailed as the absolute peak of flavor and fantasy wear vintage because both the biggest stars and mere mortals. Of course, there remains the motivation associated with nostalgia for past and the belief that clothes from past years are simply better - in terms of quality and aesthetics.

paradox is that - as he writes in Ruby Warrington article which caused quite a stir on the internet - vintage has become a victim of its own success: Today

every other shop on Brick Lane in east London is stuffed shirts szablonowymi cowboy and printed dresses. Rokit, which started out as a unique store with vintage, is now the truest mains adapter, with four branches in London. Instead of adding original, vintage has become the basis of each garment regulars Oxford Street. When the network stores like Top Shop or Urban Outfitters advantage of market conditions, and open their own boutiques with vintage, it was only a matter of time until demand outstripped supply and prices went up.

It seems that the increasing commercialization of vintage rotates slowly in the fiction of the reasons why it became popular. What we are offered today under the tag of vintage is at best an illusion of individuality. We can expect that prices will continue to be climbed up, especially that the word "vintage has become a strong marketing tool to increase product value.

basic question naturally future vintage. Is it a periodic trend, which will leave for the past recognized by the fashionistas? Or will be with us forever, as an alternative source of clothing and inspiration? One of the main rules coolhuntingu says that the discovery and commercialization of what is cool to influential groups of innovators, killing the same coolness of this thing. When an item is overly exploited, is already in each session of the closet and fashion, innovators have come up with something new. How Warrington writes:

Because when Victoria Beckham starts shopping in Oxfam, you know that we are dealing with the outdated trend.


---------------------------------------------- --------------------------------------------------


Within the last few years, the word vintage has become increasingly popular Among the Poles. That you can see by looking at photo shoots in popular magazines, counting the ever-Increasing number of online vintage stores (eg
A & E Vintage Store , Vintage Shop or Babooshka Store ) or observing how popular the use of the tag vintage has become on Allegro (polish eBay). Wearing vintage has simply become fashionable, but the phenomenon itself falls outside the definition of a seasonal trend - all due to the ideology of individuality and uniqueness that lies behind it. But isn't this ideology a fiction and a post-rationalization for following fashion?

Wearing second hand clothing is not a new phenomenon but in the past it has mostly been the case for the lower classes of society driven by sheer necessity rather than grand nostalgia. Later, 20th-century subcultures added another dimension to second hand clothing by using it to create their unique looks. Trends that were born on the streets then influenced designers in a bottom-up way. You could tell that what once used to be counterculture was slowly becoming mainstream when 1990s fashion-savvy models started sporting vintage slips. The process has accelerated within the last decade with chain stores like Top Shop launching instore vintage boutiques and every fashion magazine using vintage garments in their photoshoots. And that's how what was primarily an alternative to fashion got swallowed by the fashion industry.


Now let's take a look at why vintage became popular in the first place. First of all, it offers individualility that is relatively easy to attain. All it takes is digging through piles of old clothes and using one's creative juices to pull off an outfit. Shopping vintage is therefore a search for uniqueness, a subtle revolt against mass-production and a way to reveal one's self. Secondly, it's cheap. In an era when style is the new fashion (that is, having one's own, unique style is considered fashionable) vintage stores are a cheaper alternative to buying designer stuff. Also, the recent vintage craze works well with a larger trend - the democratization of fashion. Vintage, which has been proclaimed the absolute height of style, is now worn by both celebrities and mere mortals. Then, last but not least, there is of course nostalgia for the past and a belief that clothes used to be better in the old days, both in terms of quality and aesthetics.

The problem is - as Ruby Warrington writes in an article that has caused quite a fuss on the internet - that vintage has become a victim of its own success:

These days, every other shop on Brick Lane in East London is stuffed with Identikit cowboy shirts and print dresses. Rokit, which started out as a one-off vintage shop, is now a high-street store in its own right, with four London branches. Yet, far from looking original, vintage is now a wardrobe staple of every Oxford Street wannabe. When high-street stores such as Topshop, Miss Selfridge and Urban Outfitters jumped on the bandwagon by launching instore vintage boutiques, it was only a matter of time before demand outstripped supply and prices soared.

It seems that with its growing popularity, the very reasons for vintage becoming a global hit have pretty much turned into fiction. What we're now offered under the tag 'vintage' is at its best an illusion of individuality. We can also expect that the prices will continue to rise, especially since the word 'vintage' became a powerful marketing tool to increase the value of products.


The question is, of course, what is the future of vintage? Is it a seasonal trend that will fade away deemed 'uncool' by the fashionistas or will it stay for good as yet another source of clothes and inspirations? One of the main rules of coolhunting says that discovering what's cool and thus making it mainstream causes cool to move on. Once something hits the highstreet, the innovators have to come up with something new. As Warrington puts it :

After all, when Victoria Beckham starts shopping in Oxfam, you know this is one trend that has had its day.

What To Write In A Sympathy Card For Relative

Vintage. Trend dekady.


(Afflecks Palace, Manchester, Beyond Retro, London)



the past few years, Poland has done an outstanding career word vintage. In order for this convinced, just look for the session widely read fashion magazines, count growing like mushrooms after a rain online vintage shops (including A & E Vintage Store , Vintage Shop and Store Babooshka) and study the growing incidence of the word in Allegro product description (another thing that most descriptions are unauthorized use of completely new products or used items from a few seasons-but this is only an indication of how powerful marketing tool has become the word.) Wearing vintage has simply become fashionable, but the same phenomenon apparently escapes the periodic examination in terms of trend. All the coating struggle for individuality and uniqueness, which has grown around it. Is this shell is not a mere fiction and post-rationalization for yielding to fashion?

wearing clothes from the so-called. the other hand is not a new phenomenon, but once it concerned mainly the lower classes of society, caused by ordinary and not need some great nostalgia. Subcultures of the twentieth century gave a new dimension to this phenomenon, using a second-hand clothes to create the style counterculture group. But when
popular top models of the 90s began to parade in halkach and vintage leather jackets, it has become clear that alternative trends in concept born on the streets slowly became part of the broad mainstream. For a symbolic culmination of this process can be opened by Top Shop, Urban Outfitters and boutiques offering vintage clothing and accessories. Location

so great popularity of vintage? Firstly, this trend offers a fairly easy to acquire individuality, so important for escaping from the mass nature of the consumer. Buying vintage is therefore chase for uniqueness, a subtle revolt against mass production and a way to present to the world his "me." Secondly - price. In the days when "style is the new fashion", or having your own, unique style has simply become a trendy, vintage is a cheaper alternative to designer boutiques and tailoring. One can even argue that the craze for vintage item is part of a broader social phenomenon - the democratization of fashion. Hailed as the absolute peak of flavor and fantasy wear vintage because both the biggest stars and mere mortals. Of course, there remains the motivation associated with nostalgia for past and the belief that clothes from past years are simply better - in terms of quality and aesthetics.

paradox is that - as he writes in Ruby Warrington article which caused quite a stir on the internet - vintage has become a victim of its own success: Today

every other shop on Brick Lane in east London is stuffed shirts szablonowymi cowboy and printed dresses. Rokit, which started out as a unique store with vintage, is now the truest mains adapter, with four branches in London. Instead of adding original, vintage has become the basis of each garment regulars Oxford Street. When the network stores like Top Shop or Urban Outfitters advantage of market conditions, and open their own boutiques with vintage, it was only a matter of time until demand outstripped supply and prices went up.

It seems that the increasing commercialization of vintage rotates slowly in the fiction of the reasons why it became popular. What we are offered today under the tag of vintage is at best an illusion of individuality. We can expect that prices will continue to be climbed up, especially that the word "vintage has become a strong marketing tool to increase product value.

basic question naturally future vintage. Is it a periodic trend, which will leave for the past recognized by the fashionistas? Or will be with us forever, as an alternative source of clothing and inspiration? One of the main rules coolhuntingu says that the discovery and commercialization of what is cool to influential groups of innovators, killing the same coolness of this thing. When an item is overly exploited, is already in each session of the closet and fashion, innovators have come up with something new. How Warrington writes:

Because when Victoria Beckham starts shopping in Oxfam, you know that we are dealing with the outdated trend.


---------------------------------------------- --------------------------------------------------


Within the last few years, the word vintage has become increasingly popular Among the Poles. That you can see by looking at photo shoots in popular magazines, counting the ever-Increasing number of online vintage stores (eg
A & E Vintage Store , Vintage Shop or Babooshka Store ) or observing how popular the use of the tag vintage has become on Allegro (polish eBay). Wearing vintage has simply become fashionable, but the phenomenon itself falls outside the definition of a seasonal trend - all due to the ideology of individuality and uniqueness that lies behind it. But isn't this ideology a fiction and a post-rationalization for following fashion?

Wearing second hand clothing is not a new phenomenon but in the past it has mostly been the case for the lower classes of society driven by sheer necessity rather than grand nostalgia. Later, 20th-century subcultures added another dimension to second hand clothing by using it to create their unique looks. Trends that were born on the streets then influenced designers in a bottom-up way. You could tell that what once used to be counterculture was slowly becoming mainstream when 1990s fashion-savvy models started sporting vintage slips. The process has accelerated within the last decade with chain stores like Top Shop launching instore vintage boutiques and every fashion magazine using vintage garments in their photoshoots. And that's how what was primarily an alternative to fashion got swallowed by the fashion industry.


Now let's take a look at why vintage became popular in the first place. First of all, it offers individualility that is relatively easy to attain. All it takes is digging through piles of old clothes and using one's creative juices to pull off an outfit. Shopping vintage is therefore a search for uniqueness, a subtle revolt against mass-production and a way to reveal one's self. Secondly, it's cheap. In an era when style is the new fashion (that is, having one's own, unique style is considered fashionable) vintage stores are a cheaper alternative to buying designer stuff. Also, the recent vintage craze works well with a larger trend - the democratization of fashion. Vintage, which has been proclaimed the absolute height of style, is now worn by both celebrities and mere mortals. Then, last but not least, there is of course nostalgia for the past and a belief that clothes used to be better in the old days, both in terms of quality and aesthetics.

The problem is - as Ruby Warrington writes in an article that has caused quite a fuss on the internet - that vintage has become a victim of its own success:

These days, every other shop on Brick Lane in East London is stuffed with Identikit cowboy shirts and print dresses. Rokit, which started out as a one-off vintage shop, is now a high-street store in its own right, with four London branches. Yet, far from looking original, vintage is now a wardrobe staple of every Oxford Street wannabe. When high-street stores such as Topshop, Miss Selfridge and Urban Outfitters jumped on the bandwagon by launching instore vintage boutiques, it was only a matter of time before demand outstripped supply and prices soared.

It seems that with its growing popularity, the very reasons for vintage becoming a global hit have pretty much turned into fiction. What we're now offered under the tag 'vintage' is at its best an illusion of individuality. We can also expect that the prices will continue to rise, especially since the word 'vintage' became a powerful marketing tool to increase the value of products.


The question is, of course, what is the future of vintage? Is it a seasonal trend that will fade away deemed 'uncool' by the fashionistas or will it stay for good as yet another source of clothes and inspirations? One of the main rules of coolhunting says that discovering what's cool and thus making it mainstream causes cool to move on. Once something hits the highstreet, the innovators have to come up with something new. As Warrington puts it :

After all, when Victoria Beckham starts shopping in Oxfam, you know this is one trend that has had its day.

What To Write In A Sympathy Card For Relative

Vintage. Trend dekady.


(Afflecks Palace, Manchester, Beyond Retro, London)



the past few years, Poland has done an outstanding career word vintage. In order for this convinced, just look for the session widely read fashion magazines, count growing like mushrooms after a rain online vintage shops (including A & E Vintage Store , Vintage Shop and Store Babooshka) and study the growing incidence of the word in Allegro product description (another thing that most descriptions are unauthorized use of completely new products or used items from a few seasons-but this is only an indication of how powerful marketing tool has become the word.) Wearing vintage has simply become fashionable, but the same phenomenon apparently escapes the periodic examination in terms of trend. All the coating struggle for individuality and uniqueness, which has grown around it. Is this shell is not a mere fiction and post-rationalization for yielding to fashion?

wearing clothes from the so-called. the other hand is not a new phenomenon, but once it concerned mainly the lower classes of society, caused by ordinary and not need some great nostalgia. Subcultures of the twentieth century gave a new dimension to this phenomenon, using a second-hand clothes to create the style counterculture group. But when
popular top models of the 90s began to parade in halkach and vintage leather jackets, it has become clear that alternative trends in concept born on the streets slowly became part of the broad mainstream. For a symbolic culmination of this process can be opened by Top Shop, Urban Outfitters and boutiques offering vintage clothing and accessories. Location

so great popularity of vintage? Firstly, this trend offers a fairly easy to acquire individuality, so important for escaping from the mass nature of the consumer. Buying vintage is therefore chase for uniqueness, a subtle revolt against mass production and a way to present to the world his "me." Secondly - price. In the days when "style is the new fashion", or having your own, unique style has simply become a trendy, vintage is a cheaper alternative to designer boutiques and tailoring. One can even argue that the craze for vintage item is part of a broader social phenomenon - the democratization of fashion. Hailed as the absolute peak of flavor and fantasy wear vintage because both the biggest stars and mere mortals. Of course, there remains the motivation associated with nostalgia for past and the belief that clothes from past years are simply better - in terms of quality and aesthetics.

paradox is that - as he writes in Ruby Warrington article which caused quite a stir on the internet - vintage has become a victim of its own success: Today

every other shop on Brick Lane in east London is stuffed shirts szablonowymi cowboy and printed dresses. Rokit, which started out as a unique store with vintage, is now the truest mains adapter, with four branches in London. Instead of adding original, vintage has become the basis of each garment regulars Oxford Street. When the network stores like Top Shop or Urban Outfitters advantage of market conditions, and open their own boutiques with vintage, it was only a matter of time until demand outstripped supply and prices went up.

It seems that the increasing commercialization of vintage rotates slowly in the fiction of the reasons why it became popular. What we are offered today under the tag of vintage is at best an illusion of individuality. We can expect that prices will continue to be climbed up, especially that the word "vintage has become a strong marketing tool to increase product value.

basic question naturally future vintage. Is it a periodic trend, which will leave for the past recognized by the fashionistas? Or will be with us forever, as an alternative source of clothing and inspiration? One of the main rules coolhuntingu says that the discovery and commercialization of what is cool to influential groups of innovators, killing the same coolness of this thing. When an item is overly exploited, is already in each session of the closet and fashion, innovators have come up with something new. How Warrington writes:

Because when Victoria Beckham starts shopping in Oxfam, you know that we are dealing with the outdated trend.


---------------------------------------------- --------------------------------------------------


Within the last few years, the word vintage has become increasingly popular Among the Poles. That you can see by looking at photo shoots in popular magazines, counting the ever-Increasing number of online vintage stores (eg
A & E Vintage Store , Vintage Shop or Babooshka Store ) or observing how popular the use of the tag vintage has become on Allegro (polish eBay). Wearing vintage has simply become fashionable, but the phenomenon itself falls outside the definition of a seasonal trend - all due to the ideology of individuality and uniqueness that lies behind it. But isn't this ideology a fiction and a post-rationalization for following fashion?

Wearing second hand clothing is not a new phenomenon but in the past it has mostly been the case for the lower classes of society driven by sheer necessity rather than grand nostalgia. Later, 20th-century subcultures added another dimension to second hand clothing by using it to create their unique looks. Trends that were born on the streets then influenced designers in a bottom-up way. You could tell that what once used to be counterculture was slowly becoming mainstream when 1990s fashion-savvy models started sporting vintage slips. The process has accelerated within the last decade with chain stores like Top Shop launching instore vintage boutiques and every fashion magazine using vintage garments in their photoshoots. And that's how what was primarily an alternative to fashion got swallowed by the fashion industry.


Now let's take a look at why vintage became popular in the first place. First of all, it offers individualility that is relatively easy to attain. All it takes is digging through piles of old clothes and using one's creative juices to pull off an outfit. Shopping vintage is therefore a search for uniqueness, a subtle revolt against mass-production and a way to reveal one's self. Secondly, it's cheap. In an era when style is the new fashion (that is, having one's own, unique style is considered fashionable) vintage stores are a cheaper alternative to buying designer stuff. Also, the recent vintage craze works well with a larger trend - the democratization of fashion. Vintage, which has been proclaimed the absolute height of style, is now worn by both celebrities and mere mortals. Then, last but not least, there is of course nostalgia for the past and a belief that clothes used to be better in the old days, both in terms of quality and aesthetics.

The problem is - as Ruby Warrington writes in an article that has caused quite a fuss on the internet - that vintage has become a victim of its own success:

These days, every other shop on Brick Lane in East London is stuffed with Identikit cowboy shirts and print dresses. Rokit, which started out as a one-off vintage shop, is now a high-street store in its own right, with four London branches. Yet, far from looking original, vintage is now a wardrobe staple of every Oxford Street wannabe. When high-street stores such as Topshop, Miss Selfridge and Urban Outfitters jumped on the bandwagon by launching instore vintage boutiques, it was only a matter of time before demand outstripped supply and prices soared.

It seems that with its growing popularity, the very reasons for vintage becoming a global hit have pretty much turned into fiction. What we're now offered under the tag 'vintage' is at its best an illusion of individuality. We can also expect that the prices will continue to rise, especially since the word 'vintage' became a powerful marketing tool to increase the value of products.


The question is, of course, what is the future of vintage? Is it a seasonal trend that will fade away deemed 'uncool' by the fashionistas or will it stay for good as yet another source of clothes and inspirations? One of the main rules of coolhunting says that discovering what's cool and thus making it mainstream causes cool to move on. Once something hits the highstreet, the innovators have to come up with something new. As Warrington puts it :

After all, when Victoria Beckham starts shopping in Oxfam, you know this is one trend that has had its day.

What To Write In A Sympathy Card For Relative

Vintage. Trend dekady.


(Afflecks Palace, Manchester, Beyond Retro, London)



the past few years, Poland has done an outstanding career word vintage. In order for this convinced, just look for the session widely read fashion magazines, count growing like mushrooms after a rain online vintage shops (including A & E Vintage Store , Vintage Shop and Store Babooshka) and study the growing incidence of the word in Allegro product description (another thing that most descriptions are unauthorized use of completely new products or used items from a few seasons-but this is only an indication of how powerful marketing tool has become the word.) Wearing vintage has simply become fashionable, but the same phenomenon apparently escapes the periodic examination in terms of trend. All the coating struggle for individuality and uniqueness, which has grown around it. Is this shell is not a mere fiction and post-rationalization for yielding to fashion?

wearing clothes from the so-called. the other hand is not a new phenomenon, but once it concerned mainly the lower classes of society, caused by ordinary and not need some great nostalgia. Subcultures of the twentieth century gave a new dimension to this phenomenon, using a second-hand clothes to create the style counterculture group. But when
popular top models of the 90s began to parade in halkach and vintage leather jackets, it has become clear that alternative trends in concept born on the streets slowly became part of the broad mainstream. For a symbolic culmination of this process can be opened by Top Shop, Urban Outfitters and boutiques offering vintage clothing and accessories. Location

so great popularity of vintage? Firstly, this trend offers a fairly easy to acquire individuality, so important for escaping from the mass nature of the consumer. Buying vintage is therefore chase for uniqueness, a subtle revolt against mass production and a way to present to the world his "me." Secondly - price. In the days when "style is the new fashion", or having your own, unique style has simply become a trendy, vintage is a cheaper alternative to designer boutiques and tailoring. One can even argue that the craze for vintage item is part of a broader social phenomenon - the democratization of fashion. Hailed as the absolute peak of flavor and fantasy wear vintage because both the biggest stars and mere mortals. Of course, there remains the motivation associated with nostalgia for past and the belief that clothes from past years are simply better - in terms of quality and aesthetics.

paradox is that - as he writes in Ruby Warrington article which caused quite a stir on the internet - vintage has become a victim of its own success: Today

every other shop on Brick Lane in east London is stuffed shirts szablonowymi cowboy and printed dresses. Rokit, which started out as a unique store with vintage, is now the truest mains adapter, with four branches in London. Instead of adding original, vintage has become the basis of each garment regulars Oxford Street. When the network stores like Top Shop or Urban Outfitters advantage of market conditions, and open their own boutiques with vintage, it was only a matter of time until demand outstripped supply and prices went up.

It seems that the increasing commercialization of vintage rotates slowly in the fiction of the reasons why it became popular. What we are offered today under the tag of vintage is at best an illusion of individuality. We can expect that prices will continue to be climbed up, especially that the word "vintage has become a strong marketing tool to increase product value.

basic question naturally future vintage. Is it a periodic trend, which will leave for the past recognized by the fashionistas? Or will be with us forever, as an alternative source of clothing and inspiration? One of the main rules coolhuntingu says that the discovery and commercialization of what is cool to influential groups of innovators, killing the same coolness of this thing. When an item is overly exploited, is already in each session of the closet and fashion, innovators have come up with something new. How Warrington writes:

Because when Victoria Beckham starts shopping in Oxfam, you know that we are dealing with the outdated trend.


---------------------------------------------- --------------------------------------------------


Within the last few years, the word vintage has become increasingly popular Among the Poles. That you can see by looking at photo shoots in popular magazines, counting the ever-Increasing number of online vintage stores (eg
A & E Vintage Store , Vintage Shop or Babooshka Store ) or observing how popular the use of the tag vintage has become on Allegro (polish eBay). Wearing vintage has simply become fashionable, but the phenomenon itself falls outside the definition of a seasonal trend - all due to the ideology of individuality and uniqueness that lies behind it. But isn't this ideology a fiction and a post-rationalization for following fashion?

Wearing second hand clothing is not a new phenomenon but in the past it has mostly been the case for the lower classes of society driven by sheer necessity rather than grand nostalgia. Later, 20th-century subcultures added another dimension to second hand clothing by using it to create their unique looks. Trends that were born on the streets then influenced designers in a bottom-up way. You could tell that what once used to be counterculture was slowly becoming mainstream when 1990s fashion-savvy models started sporting vintage slips. The process has accelerated within the last decade with chain stores like Top Shop launching instore vintage boutiques and every fashion magazine using vintage garments in their photoshoots. And that's how what was primarily an alternative to fashion got swallowed by the fashion industry.


Now let's take a look at why vintage became popular in the first place. First of all, it offers individualility that is relatively easy to attain. All it takes is digging through piles of old clothes and using one's creative juices to pull off an outfit. Shopping vintage is therefore a search for uniqueness, a subtle revolt against mass-production and a way to reveal one's self. Secondly, it's cheap. In an era when style is the new fashion (that is, having one's own, unique style is considered fashionable) vintage stores are a cheaper alternative to buying designer stuff. Also, the recent vintage craze works well with a larger trend - the democratization of fashion. Vintage, which has been proclaimed the absolute height of style, is now worn by both celebrities and mere mortals. Then, last but not least, there is of course nostalgia for the past and a belief that clothes used to be better in the old days, both in terms of quality and aesthetics.

The problem is - as Ruby Warrington writes in an article that has caused quite a fuss on the internet - that vintage has become a victim of its own success:

These days, every other shop on Brick Lane in East London is stuffed with Identikit cowboy shirts and print dresses. Rokit, which started out as a one-off vintage shop, is now a high-street store in its own right, with four London branches. Yet, far from looking original, vintage is now a wardrobe staple of every Oxford Street wannabe. When high-street stores such as Topshop, Miss Selfridge and Urban Outfitters jumped on the bandwagon by launching instore vintage boutiques, it was only a matter of time before demand outstripped supply and prices soared.

It seems that with its growing popularity, the very reasons for vintage becoming a global hit have pretty much turned into fiction. What we're now offered under the tag 'vintage' is at its best an illusion of individuality. We can also expect that the prices will continue to rise, especially since the word 'vintage' became a powerful marketing tool to increase the value of products.


The question is, of course, what is the future of vintage? Is it a seasonal trend that will fade away deemed 'uncool' by the fashionistas or will it stay for good as yet another source of clothes and inspirations? One of the main rules of coolhunting says that discovering what's cool and thus making it mainstream causes cool to move on. Once something hits the highstreet, the innovators have to come up with something new. As Warrington puts it :

After all, when Victoria Beckham starts shopping in Oxfam, you know this is one trend that has had its day.