A great writeup from Jamie Beckland outlines the significance of Lady Gaga's music video "Telephone" raking in 30 million views in just 5 days after the video launched on Youtube . That’s 3 times the audience of the number one show on television.
The definition under "mass communication" on wikipedia states: " Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio , television and film , as these are used both for disseminating news and for adverti sing . " [ note] social media is not currently listed . ..feel free to add it yourself
A 1993 article " Anthropology and Mass Media "
A 2005 article " Why is Interest in Mass Media Anthropology Growing? "
A 2010 blog " media/anthropology "
read more.
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